ATA 101 Atatürk’s Principles and History of Turkish Revolution I
Course Objective
The objective of this course is to enable students to acquire, on a scientific basis, knowledge of the modernisation movements undertaken within the framework of the search for solutions in the Ottoman Empire, which had begun to decline due to political, economic, social, and military problems; the political developments experienced during the transition from the Empire to the Nation-State; and the establishment of the Republic of Türkiye as a result of the National Struggle led by Mustafa Kemal Atatürk.
Course Content
Basic concepts; the Ottoman Empire and modernisation movements in the Ottoman Empire; reasons for the decline of the Ottoman Empire; the Young Ottomans; the Constitutional Monarchy; the Committee of Union and Progress; the Constitutional Era; the Tripolitanian War and the Balkan Wars; the First World War: causes of the war, fronts on which the Ottoman Empire fought, secret treaties, and consequences of the war; the Armistice of Mudros and the partition of the Ottoman Empire; the National Struggle: the preparatory period, associations, the National Forces, and congresses; regional congresses, the Erzurum Congress, and the Sivas Congress; the last Ottoman Chamber of Deputies and the National Pact; the opening of the Grand National Assembly of Türkiye and the formation of the new Turkish State; fronts in the National Struggle: the Eastern, Southern, and Western Fronts; the Armistice of Mudanya and the Treaty of Lausanne.
KPD 101 Career Planning
Course Objective
The objective of the Career Planning course is to guide students in determining career paths that are compatible with their intelligence, personality, knowledge, skills, abilities, and competencies. Within the scope of the course, awareness of these concepts will be raised; Career Centres and their activities, through which students may receive support regarding their careers throughout their university education, will be introduced; students will be shown how to use and benefit from the Talent Gate platform; and they will be provided with opportunities to become familiar with professional life in different sectors.
Course Content
It is recommended that the Career Planning course be delivered within the framework prepared by the Human Resources Office of the Presidency of the Republic of Türkiye, using weekly videos and activities, as well as guest lecturers invited from among university faculty members, sector professionals, non-governmental organisations, and international organisations.
The supporting activities to be included within the scope of the course are designed to provide students with information about the methods and tools used in professional applications and to enable them to use these methods and tools in the most effective manner. These activities are supported by practical exercises.
Career centres will support the practical implementation of the course by offering activities that provide students with opportunities to develop their skills and gain experience. The recommended programme concerning the structure and content of the course is presented below. This programme may vary according to the characteristics of universities and the departments in which the students taking the course are enrolled.
Course Notes
- Videos supporting the course content recommended by the Human Resources Office of the Presidency of the Republic of Türkiye.
- Career Planning course literature consisting of books, articles, journals, and online resources prepared by the Human Resources Office of the Presidency of the Republic of Türkiye.
- Talent Gate platform.
- End-of-course evaluation form.
TDB 101 Turkish Language I
Course Objective
To enable students to comprehend the structure and fundamental grammatical features of Turkish, to understand written texts appropriately, and to expand their vocabulary.
Course Content
The history and fundamental rules of Turkish and the reading of selected literary and scientific texts.
TRZ 101 Introduction to Tourism
Course Objective
The objective of this course is to enable students to understand the fundamental concepts of the tourism industry and to provide them with a general overview of the structure and scope of tourism demand and tourism supply. In addition to evaluating the broader social and economic impacts of tourism, students will gain a deeper understanding of the sectors operating on the supply side of tourism, the utilisation of natural and cultural resources within the context of tourism, and the fundamental principles of successful and sustainable tourism management.
Course Content
Definition of the fundamental concepts of the tourism industry; the history of tourism and travel; tourism demand; the impacts of tourism; tourism supply; distribution channels and integration in tourism; transportation; accommodation; travel agencies and tour operators; management of attractions; tourism management; tourism planning and policies; and future trends in tourism.
Course Notes
KOZAK, N. 2018. GENEL TURİZM: İLKELER VE KAVRAMLAR.
TRZ 103 Introduction to Business Administration
Course Objective
As this course is designed as an introductory course that provides a foundation for the other courses offered within the Department of Business Administration, its objective is to introduce the fundamental concepts of business administration and the techniques that students may use in professional life, together with new ideas and paradigms.
Course Content
Providing the fundamental concepts and tools necessary to understand how a business operates and the units of which it is composed, and examining the business as a system together with its functions.
Course Notes
Canan Çetin and Esin Can Mutlu, Temel İşletmeciliğe Giriş, Beta Yayınevi, İstanbul, 2010.
Kadri Mirze, İşletme, Literatür, İstanbul, 2010.
Mümin Ertürk, İşletme Biliminin Temel İlkeleri, 7th ed., Beta Yayınları, İstanbul, 2009.
Tuncer Tokol and Zeyyat Sabuncuoğlu, Genel İşletme, Aktüel Yayınları, 2000.
ATA 102 Atatürk’s Principles and History of Turkish Revolution II
Course Objective
The objective of this course is to enable students to acquire knowledge of the conditions under which the Republic of Türkiye was established; Atatürk’s qualities as a great statesman, reformer, and leader; Atatürk’s principles and reforms implemented to raise Turkish society to the level of contemporary nations; the political, social, economic, and cultural developments that occurred as a result of the restructuring of the state and society; and domestic and foreign political developments. The course also aims to contribute to students’ understanding of the era in which they live and the contemporary world.
Course Content
Political reforms: abolition of the Sultanate, proclamation of the Republic, abolition of the Caliphate, constitutional movements, attempts to transition to a multi-party system; reforms in the field of law and the new legal order; reforms in education and culture; reforms in the social sphere; reforms in the economic sphere; Turkish foreign policy during the Atatürk period, 1923–1938; Atatürk’s principles: republicanism, nationalism, populism, statism, secularism, and reformism; complementary principles; and Türkiye after Atatürk, including domestic and foreign political developments.
ENF 101 Use of Information Technologies
Course Objective
The objective of this course is to enable students to understand the importance of basic information technologies, acquire problem-solving and analytical skills, establish a foundation for their research and learning needs, and improve their learning skills by understanding the importance of technology and science in their education and professional lives.
Course Content
Computer hardware, software and operating systems, fundamental concepts related to the internet, information ethics, web-based learning, word processing, presentation preparation, spreadsheets, and recent developments in information and communication technologies.
TDB 102 Turkish Language II
Course Objective
The objective of this course is to provide associate and undergraduate students with information about the general characteristics of sentence structures in Turkish based on the natural functioning of language, and to develop their comprehension and expression skills through written and oral communication practices.
Course Content
Sentence structures in Turkish and examples of usages that conflict with these structures, comprehension and expression practices, and the general characteristics of different types of writing.
TRZ 102 Tourism Geography
Course Objective
This course aims to provide students with fundamental information about the Tourism Geography of Türkiye.
Course Content
The Tourism Geography course covers fundamental concepts, types of tourism, the tourism potential of Türkiye, and the natural, cultural, and artistic values of all geographical regions of Türkiye.
TRZ 201 Tourist Behaviour
Course Objective
To provide information about behavioural issues from the perspectives of tourism, tourists, and tourism employees, and to evaluate the behaviour of individuals working in tourism management based on the knowledge acquired.
Course Content
Tourist behaviour.
TRZ 203 Management and Organisation
Course Objective
The objective of this course is to provide students with information about the fundamental concepts and practices related to management and organisations, the historical development of management thought and management approaches, and the functions of management.
Course Content
Within the scope of this course, the concepts of management, organisation, and manager; classical, neoclassical, and modern management approaches within the emergence and historical development of management thought in businesses; management functions, including planning, organising, coordinating, directing, and controlling; and the examination of management approaches and functions from the perspective of tourism enterprises are covered.
Course Notes
Tamer Koçel, İşletme Yöneticiliği. Beta Basım, İstanbul.
Erol Eren. (2003). Yönetim ve Organizasyon: Çağdaş ve Küresel Yaklaşımlar. Beta Basım, İstanbul.
Akyay Uygur, Yönetim-Organizasyon, Detay Yayıncılık.
Cook, R. A. et al., Tourism: The Business of Hospitality and Travel, Prentice Hall.
TRZ 205 Rooms Division Management
Course Objective
Beginning with the provision of information about the Rooms Division, this course examines its managerial structures, communication processes, and relationships with other departments. Particular emphasis is placed on the operations of the front office and housekeeping departments, which constitute the Rooms Division in hotels, and the factors affecting hotel efficiency and success are examined. Students will acquire knowledge about the importance and management of the Rooms Division.
Course Content
The concept of management; management functions in hotel enterprises; Rooms Division management and organisation; front office, housekeeping, and concierge services; pricing; information technologies used; revenue management; current trends and problems.
Course Notes
National and international scientific books, articles, reports, and conference papers.
TRZ 202 Economics
Course Objective
The objective of this course is to explain the fundamental principles underlying the science of economics and, in light of these principles, the behavioural patterns and decision-making processes of individuals and institutions.
Course Content
Fundamental economic concepts, microeconomics, market economy, price mechanism, elasticities, consumer behaviour, production and costs, markets, macroeconomics, national income, public budget, fiscal policy, monetary policy, inflation, and unemployment.
Course Notes
International and national scientific books, articles, reports, and conference papers.
TRZ 204 Accounting Practices
Course Objective
To carry out practical applications in all specialised areas of accounting.
Course Content
Practical applications will be carried out in the following areas of accounting: general accounting, cost accounting, corporate accounting, financial statement analysis, accounting standards, bank accounting, accounting for foreign trade transactions, financial management, the Turkish tax system, management accounting, auditing, insurance accounting, accounting for tourism enterprises, construction accounting, inflation accounting, and practices involving accounting vouchers, invoices, documents, forms, tax returns, other forms, and bookkeeping.
TRZ 206 Marketing
Course Objective
The objective of this course is to provide students with knowledge of the general characteristics of marketing and its applications in tourism, and to develop their ability to use this knowledge by analysing its applications in daily practice.
Course Content
The course includes discussions of the general characteristics of marketing, differences between goods and services, environmental factors affecting marketing, consumer markets, consumer purchasing behaviour, and the marketing mix.
Course Notes
Kotler, P. et al., Marketing for Hospitality and Tourism, Prentice Hall, 4th ed., 2006.
TRZ 301 Human Resources Management
Course Objective
To provide information about human resources management and development.
Course Content
New paradigms and functions in human resources management.
Course Notes
İnsan Kaynakları Yönetimi, Zeyyat Sabuncuoğlu.
İnsan Kaynakları Yönetimi, Dursun Bingöl.
Human Resource Management, Gary Dessler.
TRZ 303 Hotel Automation Systems
Course Objective
The objective of this course is to equip students with knowledge and skills regarding hotel automation programmes and to provide training within this framework.
Course Content
Fidelio and Elektra programmes; reservation procedures; profile creation; adding files; merging profiles; contracted rates; updating reservation room rates; credit cards; room sharing; and room merging.
TRZ 305 Food and Beverage Management
Course Objective
The objective of this course is to teach students the concept of cost management, which is one of the fundamental processes of a food and beverage enterprise, and to enable them to adopt the principles related to the management of the main food and beverage operations centred on cost.
Course Content
The course covers the components of restaurant management, budgeting, break-even analyses, the cost-control process, and cost-control methods.
TRZ 315 Social Awareness and Contribution
Course Objective
The objective of this course is to develop the necessary skills for preparing and implementing social responsibility projects.
Course Content
Throughout the semester, students’ skills in preparing and implementing social responsibility projects are developed within the framework of Project Cycle Management and the Logical Framework Approach.
Course Notes
TEKİNDAĞ, F. C. (2015). Proje Döngüsü Yönetimi ve Mantıksal Çerçeve Yaklaşımı. STGM Yayınları, Ankara.
TRZ 302 Sociology of Tourism
Course Objective
This course aims to generate discussion among students regarding the historical development of tourism and the direction in which tourism may evolve in the future. By considering the tourist as a “typical modern individual,” the course explores who the tourist is, how many types of tourists may be identified, and new discoveries concerning tourist destinations within the context of globalisation.
In addition to the economic dimension of the sociology of tourism, the social dimension of tourism as a social phenomenon will also be addressed. Topics such as the social and cultural changes emerging in a tourism destination as tourism develops, tourist behaviour, tourist satisfaction, employee behaviour, social relations with the local population, the globalisation dimension of tourism, and the labour market will be examined.
Course Content
The sociocultural impacts of tourism.
Course Notes
Urry, John. (2009). Turist Bakışı. Bilgesu Yayıncılık.
Avcıkurt, C. (2007). Turizm Sosyolojisi. Detay Yayınları.
Aykaç, A. (2009). Yeni İşler, Yeni İşçiler: Turizm Sektöründe Emek. İletişim Yayınları.
TRZ 304 Sustainable Tourism and the Environment
Course Objective
The objective of this course is to examine the emergence of sustainable development and its reflection on tourism, and to present sustainable product and service policies implemented in the tourism industry.
Course Content
The course covers the concept of sustainability, the concept of sustainable tourism, principles, and practices.
TRZ 306 Promotion Management in Tourism
Course Objective
The objective of this course is to teach the fundamental principles of advertising and promotion management. In addition, the course aims to enable students to understand the importance of integrated marketing communications.
Course Content
This course covers marketing communication, integrated brand communication, segmentation, strategic research, planning, media planning, purchasing, and promotion.
Course Notes
Clow, Kenneth E. and Baack, Donald. Bütünleşik Reklam, Tutundurma ve Pazarlama İletişimi. Nobel Yayınları.
TRZ 401 Organisational Behaviour
Course Objective
The objective of this course is to enable students to understand the conceptual foundations of organisational behaviour theories and to transform ideas and theories into practice. It also aims to teach the key techniques and processes necessary for improving organisational effectiveness and efficiency in businesses.
Course Content
Behaviour and attitudes in organisations; motivation; culture and organisational culture; personality; decision-making; leadership; team dynamics; conflict and stress; organisational commitment and change; organisational power and politics.
Course Notes
Erol Eren, Örgütsel Davranış ve Yönetim Psikolojisi, Beta Basım, İstanbul, 2000.
Stephen P. Robbins, Organizational Behaviour.
TRZ 403 Entrepreneurship
Course Objective
The objective of this course is to discuss entrepreneurship and small-business management, which create a competitive advantage under contemporary conditions, and to develop a new perspective among students.
Course Content
Introduction to the fundamental concepts and issues related to entrepreneurship and the management of small businesses.
Course Notes
Semra Güney, Girişimcilik: Temel Kavramlar ve Bazı Güncel Konular.
Serpil Dönmez Tokat, Girişimcilik ve Küçük İşletme Yöneticiliği.
TRZ 405 Case Studies in Tourism
Course Objective
To learn from the past experiences of enterprises operating in the tourism industry and to use this accumulated knowledge in professional life.
Course Content
Studies and analyses conducted on enterprises operating in the tourism industry.
Course Notes
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